AMO celebrates experimental design and the handmade.
We are a curatorial and creative practice working at the intersection of design, craft, and culture. Our projects, exhibitions, narratives and objects are devoted to the promotion of traditional methods of making, and the discovery of exceptional craftsmanship. We foster collaborations and tell stories.
Past and current collaborators and clients include Airbnb, Archivio Osvaldo Borsani, Bleo, Dedar, Fornasetti, Mutina, and The Josef & Anni Albers Foundation, among others.
AMO’s activities unfold across two distinct but interconnected platforms: AMO Projects and AMO Shop.
AMO Projects
Through the consultancy arm of the practice, we develop creative strategy, art direction for product, and cultural programming.
Our collaborative projects seek to cultivate opportunities and networks between leading brands and cultural institutions, and makers and designers from across the world.
Through online and site-specific presentations, our aim is to entertain and inspire the design world, and embed the work and techniques of century-spanning craft within contemporary design.
AMO SHOP
Partnering with global talent, we commission responsibly produced, meaningful objects – from furniture and textiles, to homeware and fashion.
AMO SHOP offers a designers a space to test ideas, reimagine materials, and bring new narratives to life through objects.
ABOUT US
Ambra Medda
Ambra Medda is the founder of AMO. A curator, strategist, and champion of makers, her career has consistently expanded the conversation around what design can be and do. Her ability to discover and nurture talent combines with a rare expertise in facilitating collaborations between designers, luxury brands, and cultural institutions. She has worked with clients including Audi, Fendi, Benetton, Christie’s, Roger Vivier, Sport Max,Tod’s, HSBC PB, and Louis Vuitton.
In 2005, Ambra co-founded Design Miami, with annual shows in Basel, Switzerland and Miami. Under her leadership as Director over six years, the fair established itself as a global forum and the definitive platform for collectible modern and contemporary design. She was the co-founder and Creative Director of larcobaleno.com, an online marketplace devoted to collectible design, which was merged into Pamono.com in 2015 and acquired by Chairish in 2021. She has served on the board of the London Design Museum and as Global Creative Director for Christie’s Department of 20/21 Design. She lives between London and Milan with her husband Edward Barber and their daughters Rosa and Greta.
Amy Tai
Amy Tai is a design historian, writer, and producer. She spent formative years working closely with interior designer Muriel Brandolini — an experience that shaped her eye for craft, color, and rooms that tell a story — before co-authoring The World of Muriel Brandolini, published by Rizzoli in 2011. Since then, she has built a practice spanning design, culture, and technology: collaborating with organizations including Masterpiece Fair, The London Design Festival, and Vendome Press, and shaping brand voice for startups in the tech and food sectors.
Her writing has appeared in Architectural Digest and Clever. She studied Urban Design at NYU and holds an MA in Design History from Sotheby’s Institute of Art. A born-and-bred New Yorker with a love for words and dumplings, she has been based in London since 2015.